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About Us

Trusted Guidance, Tailored for Your Retirement Journey

Our Story

At Premier Financial Group LLC, we believe that financial planning is more than numbers—it’s about building relationships, understanding your unique needs, and helping you achieve a confident and fulfilling retirement.


Proudly serving Saginaw, Midland, and Bay City, we specialize in guiding pre- and post-retirees toward financial stability and generational wealth. Founded on a shared passion for helping others, Premier Financial Group is a family-run firm led by Zachery Smith and David Becker. With decades of combined experience and a commitment to fiduciary-backed principles, we provide personalized strategies tailored to your goals.

Meet The Team

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David, Zach and Cindy are excellent people to work with. They are prompt, offer all the options and explain the details. I would highly recommend them to anyone looking to invest and find a trustworthy financial planner.

Peter Moon

Very happy with the service Premier Financial Group provided for my retirement. Zachery Smith went above and beyond to help me with the retirement process. I would recommend this group to anyone.

George Lacy

Really great place to get your retirement Going

The Unicorn Kids

We have been with Premier Financial Group for over 30 years. We started working with Zach this year and he is very thorough and great to work with.

Amy Ryan

Working with Zach at Premier has been very rewarding. The time he takes to explain, and make sure you’re comfortable with his explanation, is so valuable. He truly treats you like you ARE the client! 😊

Roland Gonzales

You will not find a better team than the PFG team for all of your financial planning services. Knowledge, care and integrity is what drives this team and you can trust that PFG has your best interests at heart.

Laura Peil

I would highly recommend Zach! He does a great job at not only helping you put a plan together to help achieve your financial goals but also really listens and makes you feel heard. These things can get confusing and he does a great job at not only explaining things but not making you feel “dumb” for asking basic questions. He really knows his stuff and I trust him with something as vulnerable as my financial future.

Shawnee Mangino

Great communication and easy to work with. Zach has been a pleasure with helping us look forward to achieving our financial goals!

Steven Mostrom

My husband and I were not sure where to start or even if we could afford adding anything else in our budget. Zach walked us through all the steps, explained everything thoroughly, and we couldn't be happier that our future is secure! You won't be disappointed reaching out.

Maylynne Bickel

Since working with Zachary at Premier Financial we feel much more comfortable with our retirement goals. Great communication and helping us maximize our savings!

Nicole Fick

I’ve been working with Zach now for a few years. He is such a nice person to work with, very quick to respond and i am very happy with the service i’ve received. Highly recommend working with them on your financial goals & savings

sarah kralowski

Zachery is a trustworthy young man with a heart to help and wisdom to create a financial strategy rather than just sell a product! He truly cares about his clients.

Matt Playz

Zach is knowledgeable and very service oriented!

Isaac Zimmer

Zach is excellent to work with. He makes the process easy and meets me where I'm at with my knowledge of financing. He understands where I want to be and is helping me get there. I couldn't recommend him enough.

Heather Shephard

Zach has been a great financial advisor. As soon as we got my account switched over we took advantage of my low tax bracket and started maximizing my portfolios potential. The service is impeccable.

Ryan N

Zach is extremely knowledgeable in financial planning. 100% recommend.

Emily Mielke

I've been so thankful for the opportunity to work with Zach. Not only as he helped me organize and set up my future he's also made my day to day stress-free. He's also taught me a lot and informs me every step of the way, so I'm learning as my future is growing. Zach is not only knowledgeable in the field, but he's also friendly, caring, and trustworthy. Thank you Zach!

Nicole Bastian

Zach is super professional and friendly to work with! Always is timely in answering any questions!

Anita Smith

I attended a Social Security informational seminar hosted by Zach. It was informative and well presented. Even though I'm not quite to retirement age yet, I learned a lot and it was a useful exercise. Zach explains things well and knows his stuff!

Daniel Plamondon

I highly recommend Premier Financial Group! I’ve been working with Zach for a little over a year and half now after switching our company’s IRA over to him. Zach has been in contact with me over what he thinks is best for my account and explains why. You won’t be disappointed if you at least meet with him!!

Shannon Morley

Zachery is a dedicated and very respectable young man. His commitment to Faith, Family, Friends, and his occupation are unsurpassable.

Mary-Bethany Smith-Hubbell

Zach has been extremely professional and helpful as I wanted to provide 401k to my employees. My employees are thrilled !

Tara Stevenson

I have been with Premier from many years and always worked with David and Cindy- they are wonderful. Recently met with Zachary and he is amazing! Made me so comfortable with my retirement goals. He is so knowledgeable and took the time to explain it all to me. Highly recommend them!

Audrey Shaver

Zach has been the perfect fit for my family. Since the beginning he made sure to educate everyone, even the kids, so that we could make informed decisions. Zach is honest, and works with integrity. I always recommend Zach when others are seeking a FA. Five stars for Zach Smith!!

Brownfield Family

Great people. Answered questions and helped me figure out life insurance policies along with some other financial advice

Jesus Gallardo

My experience with Premier financial has been substantial. Always available to answer my questions and help with my finances. I rate them a ten and beond😊

Jill Duchaine

Great to work with, friendly, trustworthy, knowledgeable and responsive. Would definitely recommend.

Sue Berg

Premier Financial Group will guide you through all the aspects of financial planning. Zachery and David will help you to reach your goals with honesty and integrity. They have taken great care of my husband and I and my parents as well. I highly recommend them.

Cj Zamora

My husband and I met with Zach. Very personable and down to earth. I was a little scared of meeting with a financial advisor and sharing our personal business but Zach made it so easy and made us feel very comfortable! The office manager, Cynthia, is the best! It’s nice talking to an actual person that takes care of us rather than a robot like big corporations use!

Alexis Gallardo

Zachery Smith at Premier Financial is an outstanding financial adviser who truly puts his clients first. I’ve had the pleasure of working with him in multiple capacities—professionally, in community organizations, and through mutual client referrals. His integrity, dedication to ongoing education, and client-focused approach set him apart in the industry. Zach doesn’t just offer generic financial advice; he takes the time to understand each client’s unique situation and tailors strategies that not only protect but also grow their wealth. I’ve personally referred clients to him and have seen firsthand the positive impact of his expertise. If you’re looking for a financial adviser who is knowledgeable, ethical, and genuinely invested in your success, I highly recommend Zachery Smith and Premier Financial!

Harrison Gunden

Really enjoy working with Zach and Cindi. Feel very confident and comfortable working with them.

Elaine Bielby

I have been working with Zach for a while now and appreciate how he runs his business! Always available to talk and answer any questions I have. Would highly recommend!

Elliott C

Nothing but good things to say about Premier Financial. Zach is extremely knowledgeable and makes things easy to understand, and Cyndi has given me extremely quick responses whenever I needed any help or clarification with my account.

Chris Plamondon

Very knowledgeable and helpful with managing our finances. Zach Smith started advising us during our first year of marriage and helped us work out our first manageable budget together. He broke things down in an easy and understandable way. He’s always been friendly yet professional.

Hannah Peil

Zachery gave me a clear path for my financial well being as I was just starting my professional career. I could not recommend him enough for all of your financial planning needs! He is professional, knowledgeable, and truly cares for the clients he serves.

Zach Peil

I can honestly say I’ve never had better customer service! Specially Zach was extremely helpful and informative!! 10/10 recommend!

arik wiegand

Zachery has been great to work with and my family has had long running positive interaction with Premier Financial Group over many decades. I look forward to working more with him and seeing what we can do as well!

Devin Meyers

Zach is well versed on money market matters. Each interaction has had a positive outcome in the form of more cash flow in the positive for me. I recently wanted expert advice on what market or venue would give me the best bang for my dollar. Zach's experience shined through the financial fog of what different programs offered the best outcome. He presented the programs available to me and was able to use real life examples of what he suggested for other clients. What I thought was a good deal for me, turned out to be a less than optimal. Zach showed me what would be the best for my particular situation. I highly recommend Zach for any and all financial questions from the simple to the complex. No job is too big nor too small for Zach to reach into his tool chest and give the best advice. Thank you Zach. I appreciate you Respectfully Carson GIbson

Carson Gibson

Zachery was very knowledgeable of every product we discussed. There was no pressure and all questions asked were answered. He provided everything I needed to make the transition easy, secure and quick. I look forward to working with Zach and Cynthia in the future with my investment. Thank you Zach for being patient and answering all my questions so that I felt comfortable with this investment.

Judy Burkhard

Our Core Values

We believe financial planning is about more than just numbers—it’s about creating a roadmap that reflects your goals, values, and vision for the future. Our Mission is to provide fiduciary-backed financial guidance that empowers our clients to build sustainable, generational wealth while enjoying a secure retirement.

Trust

As fiduciaries, we prioritize your best interests every step of the way.
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Transparency

Clear, honest communication is the foundation of our work.

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Confidence

We empower you to make informed financial decisions, ensuring you feel secure about your financial future.

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